Digital
Parisian Love
Google · 2009
- Agency
- Google Creative Lab / SpecialGuest
- Campaign
- Parisian Love
Analysis
Google told a romance through search queries and results. This still uses a map of churches in Paris to imply the next step in the relationship.
Interface narrativeImplied story
Why it worked
The search results let the viewer infer an event without seeing the couple. The useful interface carries both the story and the product demonstration.
Lesson
Let a sequence of product actions reveal a human goal.