TV still
Charlie: New York
Revlon · 1976
- Agency
- Fiftieth Floor Workshop
- Campaign
- Charlie Girl
Analysis
Shelley Hack smiles in a satin blouse during her nightclub entrance. The film presents perfume through the freedom and confidence of its wearer.
Lifestyle identityMemorable jingleConfident spokesperson
Why it worked
The entrance gives the fragrance a social setting and a clear personality. The song connects that personality with the product name.
Lesson
Give an intangible product a clear human role.