Digital
Will It Blend? — iPad
Blendtec · 2010
- Campaign
- Will It Blend?
Analysis
Blendtec tested an iPad in its recurring online demonstration series. This still shows Tom Dickson presenting the device beside the blender before the test.
Extreme demonstrationRecurring questionTopical product
Why it worked
An expensive device makes the test more surprising than a normal recipe demonstration. The lab coat and repeatable studio setup keep attention on the same product claim. Viewers know what question the episode will answer. A newly released device gives people a timely reason to return to the series.
Lesson
Use a repeatable test when each new object can renew interest in the same product benefit.