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Hopeline19 — Give Them a Voice
Frontline19 · 2021
- Agency
- adam&eveDDB
- Campaign
- Hopeline19
Analysis
Frontline19 promoted a telephone service that lets health workers hear messages of support. The poster breaks a worker's portrait into displaced sections.
Image fragmentationPortraiture
Why it worked
The separated facial features show strain without a clinical diagram. The small service details give readers a specific response.
Lesson
Connect a visual sign of distress to a clear way to help.
Image source
© Frontline19. Shown for study and commentary.
Not affiliated with or endorsed by Frontline19.