TV still
Acapulco Diver: Still Ticking
Timex · 1962
- Agency
- Warwick & Legler
- Campaign
- Takes a Licking and Keeps on Ticking
Analysis
A hand holds a Timex watch close to the camera after the diving test. The close view lets the working watch supply the conclusion.
Durability testExtreme useVisible proof
Why it worked
The dive gives the watch a demanding task. The final inspection turns the claim into a result the viewer can check.
Lesson
End a demonstration with a clear view of the result.