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The 100th Edition — Margot Friedländer
Frankfurter Allgemeine Zeitung · 2024
- Agency
- Scholz & Friends Berlin
- Campaign
- The 100th Edition
Analysis
F.A.Z. photographed Holocaust survivor Margot Friedländer reading among the blocks of Berlin's Holocaust memorial. The vast setting gives the newspaper portrait historical weight.
ScaleEditorial identity
Why it worked
The reader occupies a tiny part of the ordered field. That scale makes the act of reading feel like a statement about memory.
Lesson
Use the location of a portrait to add meaning to a recurring format.
Image source
© Frankfurter Allgemeine Zeitung. Shown for study and commentary.
Not affiliated with or endorsed by Frankfurter Allgemeine Zeitung.