Print ad
Santa — Somebody Knew I Was Coming
Coca-Cola · 1938
- Campaign
- Sundblom Santa
Analysis
Santa pauses with a bottle of Coca-Cola beside the gifts and holiday decorations.
“Somebody knew I was coming”
seasonal associationbrand characterproduct placement
Why it worked
A familiar holiday figure makes the drink part of a warm domestic occasion. The bottle is integrated into the scene rather than displayed separately.
Lesson
Attach a product to a recurring occasion through a consistent character.
Image source
© Coca-Cola. Shown for study and commentary.
Not affiliated with or endorsed by Coca-Cola.