Poster
Hello Boys
Wonderbra · 1994
- Agency
- TBWA
- Campaign
- Hello Boys
Analysis
Eva Herzigová looks down at her Wonderbra beside a short greeting. The line gives the model's gaze a second meaning.
“HELLO BOYS.”
Double meaningDirect addressProduct demonstration
Why it worked
The photograph shows the product's effect directly. The greeting invites viewers to complete the joke and makes the words easy to remember.
Lesson
Write a short line that changes how people read the product image.
Image source
© Wonderbra. Shown for study and commentary.
Not affiliated with or endorsed by Wonderbra.