Print ad
Intel Inside — How to Spot the Very Best Computers
Intel · 1991
- Campaign
- Intel Inside
Analysis
Intel's consumer campaign made an internal component a reason to choose a computer. The print ad repeats the Intel Inside mark in several colors.
“How to spot the very best computers.”
Ingredient brandingRepetition
Why it worked
The circles act as visual spots beneath the instruction to spot good computers. The repeated mark teaches readers what to seek on another company's product.
Lesson
Give buyers a simple sign for a benefit they cannot inspect.