Poster
I Never Read The Economist
The Economist · 1988
- Agency
- Abbott Mead Vickers
- Campaign
- White Out of Red
Analysis
A red poster quotes a management trainee who says he never reads The Economist. His age supplies the punchline beneath the quote.
““I never read The Economist.””
UnderstatementReader participationBrand color
Why it worked
The smaller attribution changes a neutral statement into a career warning. The simple type and red field make the argument readable at a distance.
Lesson
Let the final detail make the audience reconsider the main statement.
Image source
© The Economist. Shown for study and commentary.
Not affiliated with or endorsed by The Economist.