Print ad
A Diamond Is Forever — The Miracle of Love
De Beers · 1947
- Agency
- N. W. Ayer & Son
- Campaign
- A Diamond Is Forever
Analysis
A woman holds a rose in a painted scene above the diamond slogan. The ad presents the stone as a lasting symbol of affection.
“The miracle of love”
emotional associationpainted romanceenduring slogan
Why it worked
The rose connects the purchase to a familiar symbol of love. The closing slogan gives that emotional association a permanent form.
Lesson
Connect a product's physical quality to a meaningful human ritual.