TV still
I Can't Believe I Ate the Whole Thing
Alka-Seltzer · 1972
- Agency
- Wells Rich Greene
- Campaign
- I Can't Believe I Ate the Whole Thing
Analysis
A man sits beside his sleeping wife and regrets a large meal. His repeated complaint creates a simple setup for stomach relief.
Recurring phraseDomestic comedyProblem and solution
Why it worked
The bedroom scene gives the complaint a familiar setting. The repeated line makes the problem easy to remember before the remedy appears.
Lesson
Let a clear complaint establish the need for the product.
Image source
© Alka-Seltzer. Shown for study and commentary.
Not affiliated with or endorsed by Alka-Seltzer.