TV still
Gorilla
Cadbury · 2007
- Agency
- Fallon
- Campaign
- Gorilla
Analysis
A gorilla sits behind a drum kit against a purple wall. Cadbury's commercial connects chocolate with the anticipation and release of a musical performance.
Unexpected performerBrand color
Why it worked
The familiar instrument makes the animal's role clear. The purple setting supplies a brand cue while the performance creates the feeling.
Lesson
Use a recognizable brand cue to connect a surprising performance with one product emotion.