TV still
Cog
Honda · 2003
- Agency
- Wieden+Kennedy
- Campaign
- Cog
Analysis
Car components form a small mechanical sequence on a plain wooden surface. Honda's commercial lets the vehicle's parts become the demonstration.
Chain reactionProduct components
Why it worked
The simple setting makes each component easy to follow. The visible mechanism gives the engineering claim evidence through action.
Lesson
Use the product's own parts to demonstrate the care behind its design.