TV still
Parklife
Nike · 1997
- Agency
- Simons Palmer Denton Clemmow & Johnson
- Campaign
- Parklife
Analysis
Footballers run toward the camera on a grass pitch in Nike's Parklife commercial. Local football culture supplies the campaign's energy.
ParticipationLocal culture
Why it worked
The players appear active rather than arranged in a formal endorsement portrait. The open pitch makes the sport feel accessible.
Lesson
Show customers taking part in the culture your product supports.