Digital
UNIQLOCK — Dance
UNIQLO · 2007
- Agency
- Projector
- Campaign
- UNIQLOCK
Analysis
UNIQLO combined a working online clock with short dance sequences featuring its clothing. This screen shows two dancers wearing the campaign’s blue polo shirts.
Useful widgetRepeat viewingClothing in motion
Why it worked
The clock gives the page a function people can use beyond a first visit. Repeated dance clips make the shirts part of movement rather than a static catalog image. Music and timing connect the useful function to the performance. Embedding the clock on blogs gives the branded experience a route to new audiences.
Lesson
Give branded content a small useful function that supports repeated use.