Digital
True Name
Mastercard · 2019
- Agency
- McCann New York
- Campaign
- True Name
Analysis
Mastercard presents a card that lets transgender and nonbinary customers use their chosen names. The campaign won a D&AD Black Pencil.
“True Name”
Product changeMinimal key visual
Why it worked
The familiar card makes the change easy to locate. Rainbow light connects a small product detail to the community it serves.
Lesson
Show a purpose claim through a change to the product.
Image source
© Mastercard. Shown for study and commentary.
Not affiliated with or endorsed by Mastercard.