Poster
Pneumatici Pirelli: Cyclist
Pirelli · 1963
- Agency
- Centro
- Campaign
- Pneumatici Pirelli
Analysis
A cyclist raises both arms above a large front tire. The bright pink field reduces the photograph to a red silhouette around the tire and brand name.
“pneumatici PIRELLI”
Product scaleColor contrastEmotional image
Why it worked
The front tire remains visible beneath the rider’s gesture. The simple colors join the pleasure of cycling with the tire manufacturer.
Lesson
Choose a product view that can stay clear within an expressive image.