Digital
Save Ralph
Humane Society International · 2021
- Campaign
- Save Ralph
Analysis
Save Ralph used a stop-motion rabbit to explain cosmetic animal testing. The close portrait gives the test subject a distinct face.
CharacterStop motion
Why it worked
The rabbit's ordinary expression invites attention before the subject becomes difficult. The careful model gives an abstract issue a recognizable character.
Lesson
Give an unseen problem a character the audience can recognize.
Image source
© Humane Society International. Shown for study and commentary.
Not affiliated with or endorsed by Humane Society International.