Poster
The Periodic Fable
The Ordinary · 2025
- Agency
- Uncommon Creative Studio London
- Campaign
- The Periodic Fable
Analysis
The Ordinary replaced chemical elements with skincare marketing terms. The poster uses the structure of a periodic table to question claims that resemble science.
“The Periodic Fable”
Scientific parodyInformation design
Why it worked
The familiar grid lends the terms an appearance of authority. The central explanation then asks readers to inspect that authority.
Lesson
Borrow a familiar information format to expose how a category uses it.
Image source
© The Ordinary. Shown for study and commentary.
Not affiliated with or endorsed by The Ordinary.