TV still
Stuck on Me
Band-Aid · 1975
- Agency
- Young & Rubicam
- Campaign
- Stuck on Me
Analysis
A girl stands beside an outdoor tap with a bandage behind her knee. The everyday setting supports the jingle’s promise that the bandage will stay in place.
Memorable jingleEveryday useProduct demonstration
Why it worked
The song repeats the brand name while describing a useful property. The outdoor scene shows where that property matters.
Lesson
Build the brand name into a phrase that also states a benefit.