Digital
The Everyday Tactician — Documentary
Xbox · 2024
- Agency
- McCann London
- Campaign
- The Everyday Tactician
Analysis
Xbox's documentary followed a Football Manager player who gained a role at Bromley FC. This official portrait shows Nathan Owolabi gaming in a football tracksuit.
Real participantGame-to-life connection
Why it worked
The controller and club clothing place gaming and football in the same frame. The relaxed portrait gives the unusual career route a specific person.
Lesson
Show the person who connects a product skill to an outside opportunity.