Digital
A Boy and His Atom
IBM · 2013
- Agency
- Ogilvy & Mather New York
- Campaign
- A Boy and His Atom
Analysis
IBM researchers moved individual atoms to make a stop-motion film. This frame shows the tiny boy balancing above a dotted platform.
Research demonstrationAnimation
Why it worked
The simple figure makes the scientific process readable as a story. The visible dots keep the unusual production material in view.
Lesson
Make a technical capability memorable through something it can create.