Poster
Tournée du Chat Noir
Le Chat Noir · 1896
- Campaign
- Tournée du Chat Noir
Analysis
Steinlen's black cat dominates a red and yellow cabaret poster. The animal gives the venue a recognizable personality.
mascotsilhouettecolor contrast
Why it worked
The cat's silhouette remains clear at a distance. The illustrated character connects the tour to the cabaret's name.
Lesson
Build an identity around a shape that works before anyone reads the copy.
Image source
Public domain (copyright term expired, as stated by the source).
Shown for study and commentary. Not affiliated with or endorsed by Le Chat Noir.