TV still
Less Talk, More Bitcoin
Coinbase · 2022
- Campaign
- Less Talk, More Bitcoin
Analysis
Coinbase's Super Bowl commercial showed a moving QR code against a black screen. This still preserves the ad's sparse invitation to scan.
Extreme simplicityDirect response
Why it worked
The empty screen makes the small colored square conspicuous. The code gives viewers an action at the same point where it creates curiosity.
Lesson
Make the next action the central visual.