Poster
I Love NY More Than Ever
New York State · 2001
- Campaign
- I Love New York
Analysis
A marked red heart extends the familiar New York slogan into a statement of support.
“I ♥ NY MORE THAN EVER”
brand adaptationsymbolismemotional appeal
Why it worked
The familiar mark lets the new words build on an established identity. The small dark mark on the heart gives the message a visible sense of injury and persistence.
Lesson
Keep the recognizable core when adapting a campaign to a new public moment.
Image source
The source does not state the copyright status. Shown for study and commentary.
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