Insta Novels — Alice Reading Page
The New York Public Library · 2018
- Agency
- Mother New York
- Campaign
- Insta Novels
Analysis
The New York Public Library published classic books through Instagram Stories. This campaign demonstration shows an Alice’s Adventures in Wonderland page with a place to hold a thumb.
“Thumb here”
Why it worked
The library brings the book to an interface its audience already uses. The thumb position uses the story’s pause control to give readers time for the page. Text occupies the screen rather than directing people to another service. This makes the campaign’s promise of access something people can experience within the social platform.
Lesson
Use a platform’s existing controls to help people experience the service you promote.
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