Poster
Meet Graham
Transport Accident Commission · 2016
- Agency
- Clemenger BBDO Melbourne
- Campaign
- Meet Graham
Analysis
The TAC introduced a sculpted person designed to withstand a road crash. This poster pairs Graham's unusual anatomy with a short invitation.
“MEET GRAHAM”
Physical exaggerationCuriosity
Why it worked
The enlarged head and protected neck make bodily vulnerability visible. The brief title asks viewers to investigate rather than read a long warning.
Lesson
Make an invisible physical risk visible in one memorable form.
Image source
© Transport Accident Commission. Shown for study and commentary.
Not affiliated with or endorsed by Transport Accident Commission.