Poster
Valentine: Renaissance Study
Olivetti · 1969
- Campaign
- Valentine
Analysis
A Valentine typewriter sits among books and geometric objects in a wooden study. The illustration places a portable machine inside a setting of learning and craft.
“VALENTINE OLIVETTI”
Historical associationIllustrated settingProduct placement
Why it worked
The setting gives the typewriter a role in intellectual work. The product becomes part of a carefully arranged world of useful objects.
Lesson
Place the product in a setting that expresses the work it supports.