Digital
Palau Pledge
Palau · 2017
- Agency
- Host/Havas
- Campaign
- Palau Pledge
Analysis
Palau asks visitors to sign a promise to protect the islands. The campaign won a D&AD Black Pencil.
“PALAU PLEDGE”
Place as evidenceBehavioral commitment
Why it worked
The island image shows what the promise protects. The small passport-shaped mark links tourism promotion to the act required at entry.
Lesson
Connect a destination's appeal with a specific visitor responsibility.