TV still
Balls
Sony · 2005
- Agency
- Fallon
- Campaign
- Bravia
Analysis
Colored balls fill a city street in Sony's Bravia commercial. The product's color promise becomes a real outdoor spectacle.
Sensory demonstrationReal spectacle
Why it worked
The familiar buildings make the flood of color look extraordinary. The repeated bright spheres give the viewer an immediate image of the screen benefit.
Lesson
Demonstrate a sensory benefit through something the audience can see directly.