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Who’s That? Peter Sellers
Foster Grant · 1965
- Agency
- Geer, DuBois
- Campaign
- Who’s That Behind Those Foster Grants?
Analysis
Six portraits show Peter Sellers wearing different sunglasses. Short quotations treat each pair as a chance to play another role.
“Isn't that Peter Sellers behind those Foster Grants?”
Celebrity endorsementCharacter variationProduct range
Why it worked
The same face makes the differences between the glasses easy to see. Sellers’s ability to change character gives the product range a playful reason to exist.
Lesson
Use one familiar face to show how a product changes a person’s appearance.
Image source
© Foster Grant. Shown for study and commentary.
Not affiliated with or endorsed by Foster Grant.