Digital
Open Spaces
Burberry · 2021
- Campaign
- Open Spaces
Analysis
Burberry sends four people floating above a field in its outerwear film. The campaign won D&AD Yellow Pencils.
Gravity reversalMovement as expression
Why it worked
The coats move with the bodies and make freedom visible. The open landscape gives the clothes a purpose beyond a studio pose.
Lesson
Express a clothing benefit through movement and setting.