Digital
The Uncensored Library
Reporters Without Borders · 2020
- Agency
- DDB Group Germany
- Campaign
- The Uncensored Library
Analysis
Reporters Without Borders used Minecraft to make censored reporting accessible. Its official key visual shows the library beneath a crossed censorship mark.
Platform as mediumSymbolic architecture
Why it worked
The large classical building gives the game project the authority of a public institution. The crossed mark connects the title to the purpose.
Lesson
Use a platform's available space to deliver the campaign's promise.
Image source
© Reporters Without Borders. Shown for study and commentary.
Not affiliated with or endorsed by Reporters Without Borders.