Poster
The Pregnant Man
Health Education Council · 1969
- Agency
- Cramer Saatchi
Analysis
A visibly pregnant man makes contraception a question of shared responsibility.
“Would you be more careful if it was you that got pregnant?”
role reversalshockdirect question
Why it worked
The unexpected body makes the viewer stop and interpret the image. The question asks men to apply the same concern to a partner's experience.
Lesson
Use a role reversal to make an unequal consequence easier to understand.
Image source
© Health Education Council. Shown for study and commentary.
Not affiliated with or endorsed by Health Education Council.