Print ad
Milk Mustache — Lauren Bacall
America's Milk Processors · 1995
- Campaign
- Milk Mustache
Analysis
Lauren Bacall faces the camera with a milk mustache. Her testimonial gives the everyday drink a familiar public advocate.
“got milk?”
celebrity testimonialvisual signaturedirect gaze
Why it worked
The white mustache links the portrait to the wider campaign. The personal voice lets the endorsement sound like a habit.
Lesson
Give testimonials a consistent visual signature that belongs to the product.
Image source
© America's Milk Processors. Shown for study and commentary.
Not affiliated with or endorsed by America's Milk Processors.