This video uses a dual-character skit to showcase several ways students can avoid paying full price for college essentials. It highlights resources for free textbooks, Apple's education store discounts, and student-only platforms for clothes and travel.
How to Save Thousands on College Expenses
This video uses a dual-character skit to showcase several ways students can avoid paying full price for college essentials. It highlights resources for free textbooks, Apple's education store discounts, and student-only platforms for clothes and travel.
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Analysis
Alright. Your total for college is gonna be $60,000. Oh my God. College is so expensive. Yeah, only if you're lazy.
Alright. Your total for college is gonna be $60,000. Oh my God. College is so expensive. Yeah, only if you're lazy. Excuse me? What? Oh, nothing, nothing, nothing. No, no, no. What do you mean by lazy? I mean, just look at what you bought. You paid RealTail price for everything. Your textbooks, MacBooks, school supplies, everything. Are you suggesting we. What? Steal? No, no, no. Just follow along. First of all, you shouldn't even be buying those overpriced textbooks in the first place, let alone paying retail price. Just go to your school library and borrow a copy of your textbooks for free. Then just go to this website and download a free PDF of any book that you'll ever need. But if you need an access code, you can just buy one from the textbooks website or from Chez. Second, retail prices for MacBooks. Come on. Really? You do know that students, parents of students, and even teachers get access to Apple's education store with education discounts. Really? Yeah. And you can even get a $150 gift card and 20% off of your AppleCare. And that is on top of the education discounts. You already get $150. Dad, that's a whole AirPod. How was I supposed to know? Third, if you need to buy new sheets or clothes or whatever, go to this website right here. They have every single student discounts you can ever imagine all in one place. And lastly, if you're flying sure to check out Student Universe, you can get up to 30% off student flights and discounts on hotel stays. Oh God. Is there anything we can do about tuition that's a little different? So just read the caption down below.
- 01The Sticker Shock
Establish a high cost for a common life event through a two-person dialogue.
- 02The Provocative Hook
Challenge the viewer's current approach by calling it 'lazy' or 'wrong'.
- 03The 'Retail Price' Callout
Explain that the high cost is due to paying standard prices for everything.
- 04The Free Resource Hack
Provide a way to get the most expensive recurring items for free or significantly cheaper.
- 05The Professional Discount Hack
Reveal a specific portal or discount type that most people overlook.
- 06The Aggregator Hack
Mention a tool or site that finds all remaining discounts in one place.
- 07The Lifestyle/Travel Hack
Share a final tip for a secondary expense related to the main topic.
- 08The Open Loop CTA
Acknowledge the biggest pain point and point to the caption for the 'ultimate' solution.