Benchmark
How to Save Thousands on College Expenses
Angelo Castillo@profitplugg

This video uses a dual-character skit to showcase several ways students can avoid paying full price for college essentials. It highlights resources for free textbooks, Apple's education store discounts, and student-only platforms for clothes and travel.

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How to Save Thousands on College Expenses

This video uses a dual-character skit to showcase several ways students can avoid paying full price for college essentials. It highlights resources for free textbooks, Apple's education store discounts, and student-only platforms for clothes and travel.

Views
2.5M
Likes
148.7K
Comments
136
Topics

Analysis

Skit
The hook — as said out loud
Alright. Your total for college is gonna be $60,000. Oh my God. College is so expensive. Yeah, only if you're lazy.
The script — as said out loud
Alright. Your total for college is gonna be $60,000. Oh my God. College is so expensive. Yeah, only if you're lazy. Excuse me? What? Oh, nothing, nothing, nothing. No, no, no. What do you mean by lazy? I mean, just look at what you bought. You paid RealTail price for everything. Your textbooks, MacBooks, school supplies, everything. Are you suggesting we. What? Steal? No, no, no. Just follow along. First of all, you shouldn't even be buying those overpriced textbooks in the first place, let alone paying retail price. Just go to your school library and borrow a copy of your textbooks for free. Then just go to this website and download a free PDF of any book that you'll ever need. But if you need an access code, you can just buy one from the textbooks website or from Chez. Second, retail prices for MacBooks. Come on. Really? You do know that students, parents of students, and even teachers get access to Apple's education store with education discounts. Really? Yeah. And you can even get a $150 gift card and 20% off of your AppleCare. And that is on top of the education discounts. You already get $150. Dad, that's a whole AirPod. How was I supposed to know? Third, if you need to buy new sheets or clothes or whatever, go to this website right here. They have every single student discounts you can ever imagine all in one place. And lastly, if you're flying sure to check out Student Universe, you can get up to 30% off student flights and discounts on hotel stays. Oh God. Is there anything we can do about tuition that's a little different? So just read the caption down below.
How it's built8 beats
  1. 01
    The Sticker Shock

    Establish a high cost for a common life event through a two-person dialogue.

  2. 02
    The Provocative Hook

    Challenge the viewer's current approach by calling it 'lazy' or 'wrong'.

  3. 03
    The 'Retail Price' Callout

    Explain that the high cost is due to paying standard prices for everything.

  4. 04
    The Free Resource Hack

    Provide a way to get the most expensive recurring items for free or significantly cheaper.

  5. 05
    The Professional Discount Hack

    Reveal a specific portal or discount type that most people overlook.

  6. 06
    The Aggregator Hack

    Mention a tool or site that finds all remaining discounts in one place.

  7. 07
    The Lifestyle/Travel Hack

    Share a final tip for a secondary expense related to the main topic.

  8. 08
    The Open Loop CTA

    Acknowledge the biggest pain point and point to the caption for the 'ultimate' solution.