Benchmark
Making a Thriller-Inspired Monster Energy Ad with Practical Effects
Ken Williams@darawilliam.s

A creator demonstrates how they filmed a horror-themed spec advertisement for Monster Energy inspired by Michael Jackson's 'Thriller.' The video highlights the use of practical effects and moody lighting to turn an energy drink into a cinematic character.

Instagramvideo

Making a Thriller-Inspired Monster Energy Ad with Practical Effects

A creator demonstrates how they filmed a horror-themed spec advertisement for Monster Energy inspired by Michael Jackson's 'Thriller.' The video highlights the use of practical effects and moody lighting to turn an energy drink into a cinematic character.

Views
9.1M
Likes
805K
Comments
7.8K
Topics

Analysis

Vlog
The hook — as said out loud
Sam. And though you fight to stay alive, your body starts to shiver, although your motor can resist.
The script — as said out loud
Sam. And though you fight to stay alive, your body starts to shiver, although your motor can resist.
How it's built3 beats
  1. 01
    Direct Address

    Start by addressing the viewer or a specific persona by name to grab immediate attention.

  2. 02
    The External Struggle

    Describe a situation where the subject is fighting against a force or reacting physically.

  3. 03
    The Internal Capability

    Introduce a contrasting element of the subject's hardware or core ability that is still functioning.