A creator responds to a critical comment claiming she shares too much of her business secrets. She explains her philosophy on transparency and helping others while showing the step-by-step process of making her dog bandanas.
Why I'll Never Stop Sharing My Creative Process
A creator responds to a critical comment claiming she shares too much of her business secrets. She explains her philosophy on transparency and helping others while showing the step-by-step process of making her dog bandanas.
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Someone commented the other day telling me I share too much of my process
Someone commented the other day telling me I share too much of my process, as if showing how I make my dog bandanas is giving away all my secrets. But I keep coming back to this the world does not need less people showing each other how to do things. It needs more. If someone watches this and thinks, oh, I could actually try that, that's not a threat to me. That's the whole reason I started posting in the first place. And honestly, the people who were always going to buy from me instead of making their own, they still will. This was never really about that. So no, I'm not going to start hiding the process now. You're still getting the whole thing, start to finish, every single time.
- 01The Critique
Call out a specific piece of negative advice or a comment that suggests you should be more secretive.
- 02The Philosophical Pivot
Counter the critique with a broad statement about what the world needs more of.
- 03The Threat Reframe
Explain why others succeeding in your niche is not a danger to you.
- 04The Original 'Why'
State the original purpose of your content to reinforce your brand mission.
- 05The Practical Logic
Explain the reality of your audience's behavior to show why sharing is safe.
- 06The Dismissal
Briefly dismiss the original concern as irrelevant to your goal.
- 07The Commitment
Reiterate that you are doubling down on your current open strategy.