Benchmark
Blessing Workers After Making It
Armando Garcia | Scaling Agencies@scalewithmando

A creator shares his financial success by gifting cash and cold drinks to three construction workers laboring in the heat. He reflects on his own history working similar manual labor jobs to provide inspiration and show gratitude for his current position.

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Blessing Workers After Making It

A creator shares his financial success by gifting cash and cold drinks to three construction workers laboring in the heat. He reflects on his own history working similar manual labor jobs to provide inspiration and show gratitude for his current position.

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Analysis

POV
The hook — as said out loud
¿Cuántos son? Son tres. Ahorita voy a traer algo de tomar.
The script — as said out loud
¿Cuántos son? Son tres. Ahorita voy a traer algo de tomar, me esperan ahorita los va a bendecir, me esperan arreglar la neta Ahora sí plenicilos, gracias. ¿Esta barata, está cabrón en el sol o qué? Está caliente, antes andaba unas ardas, era guerrero, yo hacia la ella y la güira nada más a ver qué bendiciones putizas que son, nadie se da cuenta, son putizas 1 porque está calando la calor ahí le va algo bien bueno, ahí te dejo sabor son dos tres, cuatro gris se me hace que hasta se quede más Ahí le van para que caiga bien. Ahí lo va jefe, ahí le va jefe para que ya se vaya todo el bultón igualmente jefe, que Dios me los bendiga siempre se mantienen idiotrados y todavía se la sabe respeto.
How it's built6 beats
  1. 01
    The Identification & Promise

    Identify a group or person and tell them to wait for a surprise value you are about to provide.

  2. 02
    The Delivery & Empathy Check

    Deliver the item and immediately acknowledge the difficult conditions the person is facing.

  3. 03
    The Relatability Bond

    Share your own history with that same struggle to show you aren't looking down on them, but standing with them.

  4. 04
    The Immediate Solution

    Directly address the current environmental problem and provide the solution you brought.

  5. 05
    The Distribution & Acknowledgement

    Hand out the items while using respectful titles and explaining how this help will ease their burden.

  6. 06
    The Respectful Exit

    End with a blessing and a final note of high regard for their discipline/status.