Benchmark
Why I Stopped Slicking My Edges
Niara Alexis | Hair/Beauty Content Creator@niaraalexis

A creator explains her decision to leave her edges natural and fluffy while wearing a silk press to prevent hair loss and damage. She humorously tells viewers to 'mind their business' while sharing her journey of nursing her hairline back to health.

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Why I Stopped Slicking My Edges

A creator explains her decision to leave her edges natural and fluffy while wearing a silk press to prevent hair loss and damage. She humorously tells viewers to 'mind their business' while sharing her journey of nursing her hairline back to health.

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234.1K
Likes
26.9K
Comments
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Analysis

Talking Head
The hook — as said out loud
Cuz I'm black. That's how my edges look. If one more y'all ask me about my edges and why I don't do nothing to them when I wear a silk press.
The script — as said out loud
Cuz I'm black. That's how my edges look. If one more y' all ask me about my edges and why I don't do nothing to them when I wear a silk press. Mind your business. I'm just kidding. But seriously, okay, look, this is what my edges look like when I'm wearing a silk press. I don't do much to them. I flat iron them, yes, but I don't take the hot comb to them. I'm not gelling them down, I'm not slicking them or nothing. You want to know why? Cuz I'm black. That's how my edges look. And they have actually told me. Yeah, told me talking to too many times. If you do all that crazy, we're out of here. They've left several times before and I've had to go fight through hell and hot water to get them to come back. So now that they're back and they're here, I leave them be. Cuz half the time look, the hair be down here anyway so it don't even matter. You can't even really see it for real. Like what? You see that little piece? I don't care. I'm not doing all that to my edges, okay? This is our relationship. See our way out of it. I don't have the time for them things to be gone because then the next thing you're going to be saying is on bald head scally wag. That ain't got no edges. How do I look? Coming on here doing hair videos.
How it's built8 beats
  1. 01
    The Blunt Answer

    Start with a direct, slightly provocative answer to a question you frequently get.

  2. 02
    The Viewer Call-out

    Call out the audience for asking the same annoying question, but keep it lighthearted.

  3. 03
    The Visual Reveal

    Transition to showing the reality of the situation.

  4. 04
    The Minimalist Process

    Detail exactly what you do (and don't do), highlighting the lack of effort.

  5. 05
    The Ultimatum

    Explain the consequence of doing too much in a personified way.

  6. 06
    The Traumatic Backstory

    Briefly mention a past failure that taught you this lesson.

  7. 07
    The Logic Gap

    Dismiss the importance of the perfection people are asking for.

  8. 08
    The Brand Protection Punchline

    End by showing how the alternative would ruin your reputation or image.