Benchmark
Let's Normalize Being 'Normal' and Unaesthetic
Lughmani@misslughmani

The creator shares the 'unaesthetic' parts of her daily life to push back against the pressure of social media perfection. She showcases her thrifted furniture, ordinary kitchen, and raw morning routine to celebrate being beautifully ordinary.

Instagramvideo

Let's Normalize Being 'Normal' and Unaesthetic

The creator shares the 'unaesthetic' parts of her daily life to push back against the pressure of social media perfection. She showcases her thrifted furniture, ordinary kitchen, and raw morning routine to celebrate being beautifully ordinary.

Views
1.9M
Likes
136.1K
Comments
952
Topics

Analysis

Vlog
The hook — as said out loud
can we normalise normal people sh*t
The script — as said out loud
As I got high again. I forgot to f my love. Cuz I'm too messy. And that I'm too clean. You told me get a job and you ask where the hell I've been and I'm too perfect. Till I open my big mouth. I want to be me. It's that not out loud. And I'm too clever. And that I'm too numb. You hate it when I cry. Unless it's that time of the month. I'm too perfect.
How it's built7 beats
  1. 01
    The Failure Hook

    Start with a recent mistake or a repeated personal failure.

  2. 02
    The Character Contradiction

    State two opposing personality traits that make you feel stuck.

  3. 03
    The External Criticism

    Mention a specific demand or question from someone else, followed by a sarcastic self-label.

  4. 04
    The Internal Desire

    Identify a moment of vulnerability or a simple wish for authenticity.

  5. 05
    The Secondary Contradiction

    Provide another pair of conflicting traits to build momentum.

  6. 06
    The Conditional Acceptance

    Describe a behavior someone dislikes, except under one specific, usually inconvenient, condition.

  7. 07
    The Ironic Payoff

    End with a final, ironic repetition of the sarcastic self-label.