TV still
Snow Plough
Volkswagen · 1964
- Agency
- Doyle Dane Bernbach
- Campaign
- Snow Plough
Analysis
A snow-covered Beetle reaches the driver of a snowplough. The small car supplies the answer to a practical question.
Product demonstrationDelayed revealUnderstatement
Why it worked
The film lets the Beetle prove that it can handle difficult conditions. The final reveal gives the journey a clear purpose.
Lesson
Show the product solving a task that a larger machine depends on.
Image source
© Volkswagen. Shown for study and commentary.
Not affiliated with or endorsed by Volkswagen.