A few more details on the New Instagram 👇 Instagram has always been an adaptive platform It isn’t afraid to tweak its product to satisfy user demand Look at stories or the removal of IGTV… In this post, I have highlighted the changes since 2020 Most of them are straightforward, but I’d like to clarify a few: 1️⃣40/30/20 is a ratio I recommend for people starting on Instagram The goal is to test Reels/Carousels/Photos, see what performs the best… And then double down on the winners in a 60/25/15 ratio or a version of it Reels are still the best way to gain “non-follower” reach if you are new But Carousels and Photos shine in specific scenarios and niches The original ratio also leaves you with 10% of content which can be experimental or adaptive Sustainability is king for any content strategy. 2️⃣Instagram SEO will only become more and more important It has been on Instagram for a long time (for profiles) But since 2021, it has only been getting better and better for content Recently, your IG Reels have also started appearing on Google And comments are also slowly becoming searchable You can learn about IG SEO in my book (link in bio) Or through my post from March 5th 👹• If you know someone growing on Instagram, share this with them and help them out
A few more details on the New Instagram 👇
This educational carousel compares outdated Instagram advice with newer recommendations. Slides 2–9 present individual changes, slide 10 summarizes them in a side-by-side chart, and slides 5 and 11 promote a related Instagram growth guide.
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Analysis
This educational carousel compares outdated Instagram advice with newer recommendations. Slides 2–9 present individual changes, slide 10 summarizes them in a side-by-side chart, and slides 5 and 11 promote a related Instagram growth guide.
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Social Media Marketing | @marketinghary OLD INSTAGRAM VS Swipe 👉 NEW INSTAGRAM
The huge words and unusual old-person/baby comparison stop the scroll first. The clear before-and-after frame makes the topic instantly understandable. Viewers swipe because the image promises a detailed explanation of how the old version became the new one.
The slide establishes that [TOPIC] has changed dramatically, but hides what changed and which version is better. The visible contrast and swipe cue make viewers want to see the specific updates and understand what they should do differently.
The oversized split headline: “OLD INSTAGRAM” versus “NEW INSTAGRAM.”
White space keeps the comparison clean. Pink, orange, and cyan create energy and connect to Instagram’s visual identity. Black type adds strong contrast and makes the headline easy to scan.
Older face beside OLD INSTAGRAM Baby face beside NEW INSTAGRAM “VS” divider and “Swipe 👉” prompt Instagram logo graphic at the bottom Small header: “Social Media Marketing | @marketinghary”
The core driver is a curiosity gap around what has changed on Instagram. The old-versus-new framing challenges familiar advice, while the final summary and book CTA promise a complete, updated growth system.
Slide 1
Before-and-AfterSocial Media Marketing | @marketinghary OLD INSTAGRAM VS Swipe 👉 NEW INSTAGRAM
Slide 2
Rule ReplacementOLD INSTAGRAM Can only grow with Reels NEW INSTAGRAM Use a 40/30/20 ratio between formats
- 01The Old-New Hook
Frame the topic as a major shift from an outdated version to a current version. Hide the specific changes to create a reason to swipe.
- 02The First Rule Replacement
Challenge a narrow rule that limits results, then replace it with a measurable framework. This proves the carousel will give practical updates, not vague opinions.
- 03The Obsolete Tactic
Replace a once-important tactic with a lower-priority or nearly unnecessary one. This keeps the viewer questioning which other familiar rules have changed.
- 04The Discovery Replacement
Swap a passive or outdated discovery tactic for a broader system that explains how people now find the content.
- 05The Product Interrupt
Pause the teaching sequence with a direct offer for a deeper resource. Use a simple keyword action and list concrete reasons the resource is worth requesting.
- 06The Frequency Update
Turn a broad growth activity into a specific repeatable frequency. The number makes the updated advice easy to remember and apply.
- 07The Distribution Expansion
Show that the current strategy reaches beyond one channel. Reframe one piece of work as something that can be adapted and distributed across several channels.
- 08The Lifespan Reframe
Challenge the belief that content must win immediately. Present a longer useful life to encourage evergreen thinking and continued distribution.
- 09The Signal Replacement
Replace a familiar success metric with a stronger indicator tied to the desired outcome. This gives the viewer a new way to judge performance.
- 10The Full Summary CTA
Collect every old rule and new replacement into one reference slide. Reward completion, then ask viewers to share the useful summary.
- 11The Final Lead CTA
Convert the viewer's interest in the updated rules into a clear next step. Offer the full system through a short keyword comment action.
Slide 1
Social Media Marketing | @marketinghary OLD INSTAGRAM VS Swipe 👉 NEW INSTAGRAM
The huge words and unusual old-person/baby comparison stop the scroll first. The clear before-and-after frame makes the topic instantly understandable. Viewers swipe because the image promises a detailed explanation of how the old version became the new one.
The slide establishes that [TOPIC] has changed dramatically, but hides what changed and which version is better. The visible contrast and swipe cue make viewers want to see the specific updates and understand what they should do differently.
The oversized split headline: “OLD INSTAGRAM” versus “NEW INSTAGRAM.”
White space keeps the comparison clean. Pink, orange, and cyan create energy and connect to Instagram’s visual identity. Black type adds strong contrast and makes the headline easy to scan.
Older face beside OLD INSTAGRAM Baby face beside NEW INSTAGRAM “VS” divider and “Swipe 👉” prompt Instagram logo graphic at the bottom Small header: “Social Media Marketing | @marketinghary”
Slide 2
OLD INSTAGRAM Can only grow with Reels NEW INSTAGRAM Use a 40/30/20 ratio between formats
Slide 2 reinforces slide 1’s old-versus-new promise by replacing a rigid rule with a specific framework. “Can only” creates tension, while the 40/30/20 ratio adds useful-looking detail. The viewer swipes to learn what the ratio means and how to use it.
The slide establishes that the old growth rule is too narrow, but hides the full reasoning and how to apply the new framework. The promise of a better, practical strategy creates stakes for anyone trying to improve results.
The large central claim: “Use a 40/30/20 ratio between formats.”
The white background creates clarity and lets the black text dominate. Grey suggests a limited old approach, while the blue-purple gradient signals a more modern, flexible strategy. Pink and cyan preserve the comparison from slide 1.
“OLD INSTAGRAM” heading with an older avatar Grey progress bar beside the old version “Can only grow with Reels” statement “NEW INSTAGRAM” heading with a baby avatar Blue-to-purple progress bar beside the new version
Slide 3 · Old-to-New Strategy Shift
It shows that profile-grid optimization has become less important, advancing the carousel’s larger argument that old Instagram advice is outdated.
OLD INSTAGRAM Profile Grid matters NEW INSTAGRAM Profile Grid is almost redundant
It suggests that other familiar Instagram tactics may also be obsolete, encouraging the viewer to keep swiping.
It fulfills the hook’s promise to explain what changed between old and new Instagram strategies.
A stacked old-versus-new comparison uses gray and Instagram-gradient bars with older and younger emoji faces. It contrasts the importance of the profile grid.
Slide 4 · SEO Strategy Replacement
It replaces passive hashtag use with a broader SEO approach, adding a practical change viewers can apply to improve discoverability.
OLD INSTAGRAM Use 30 #’s & pray to rank on them NEW INSTAGRAM Understands & uses IG SEO
It opens curiosity about how Instagram SEO works and what content signals help posts rank.
It fulfills the promise to reveal newer Instagram growth methods and directly supports the caption’s focus on Instagram SEO.
A two-part old-versus-new comparison replaces a hashtag-heavy ranking tactic with Instagram SEO. Gray and gradient bars separate the two approaches.
Slide 5 · Mid-Carousel Product Pitch
It pauses the educational sequence to introduce the paid guide and gives viewers a clear keyword action to request it.
Before we continue... If you want to dominate Instagram in 2025 COMMENT “BOOK” AND GRAB MY 180-PAGE NO-BS GUIDE New design 30 new pages Fully updated for MAY 2025 Even more bonuses FROM ZERO TO HERO ON INSTAGRAM Your Practical Guide to 10K Followers & Beyond Updated for 2024
COMMENT “BOOK” AND GRAB MY 180-PAGE NO-BS GUIDE
It promises a fuller, updated system with extra pages and bonuses, creating a sales-related reason to continue.
It partially fulfills the broader promise of a complete updated growth system by presenting a guide that contains more strategy than the carousel.
A product-promotion slide displays several copies of an Instagram growth book with check marks highlighting its redesign, added pages, update date, and bonuses.
Slide 6 · Collaboration Rule Update
It gives a specific collaboration frequency, turning a broad platform change into a usable monthly content habit.
OLD INSTAGRAM Avoid collaborations NEW INSTAGRAM Uses 1-4 collabs per month
It raises the question of which other old posting rules have changed and what the updated versions are.
It fulfills the hook’s promise to explain specific changes in current Instagram growth advice.
A two-part comparison changes from avoiding collaborations to using one to four collaborations per month. Emoji figures and colored bars mark the old and new approaches.
Slide 7 · Cross-Platform Expansion
It expands the strategy beyond Instagram and shows how one piece of content can reach more platforms.
OLD INSTAGRAM Only uses Instagram NEW INSTAGRAM Repurposes content on Threads/Facebook
It suggests that growth may depend on a wider distribution system rather than a single platform.
It fulfills the promise to explain newer platform strategy, matching the carousel context’s repurposing theme.
The old approach stays within Instagram, while the new approach shows content being repurposed across Threads and Facebook. The comparison uses platform-gradient bars.
Slide 8 · Content Lifespan Shift
It challenges the belief that posts must succeed immediately and shows why evergreen distribution matters more now.
OLD INSTAGRAM Posts “live” for 12-24 hours NEW INSTAGRAM Posts can “live” for weeks
It makes viewers wonder which engagement signals now extend a post’s reach and determine its long-term performance.
It fulfills the promise to explain changes in post lifespan and current Instagram reach behavior.
A lifespan comparison shows old posts lasting 12–24 hours and new posts remaining useful for weeks. Gray and orange-gradient arrows emphasize the change.
Slide 9 · Engagement Signal Update
It replaces a familiar engagement belief with a share-based measure tied to wider reach and virality.
OLD INSTAGRAM Saves are king of engagement NEW INSTAGRAM Shares: Reach ratio predicts virality
It implies that creators should track a specific share-to-reach relationship, inviting viewers to see the full summary.
It fulfills the promise to explain updated engagement signals in the new Instagram strategy.
The slide changes the key engagement signal from saves to the relationship between shares and reach. Large arrows connect the old and new statements.
Slide 10 · Summary and Share CTA
It consolidates the carousel’s lessons into one comparison chart, then turns the completed explanation into a sharing action.
OLD INSTAGRAM Can only grow with Reels Profile Grid matters Use 30 #’s & pray to rank on them Avoid collaborations Only uses Instagram Posts “live” for 12-24 hours Saves are king of engagement NEW INSTAGRAM Use a 40/30/20 ratio between formats Profile Grid is almost redundant Understands & uses IG SEO Uses 1-4 collabs per month Repurposes content on Threads/Facebook Posts can “live” for weeks Shares : Reach ratio predicts virality SHARE THIS POST
SHARE THIS POST
It points toward a deeper, more complete growth system beyond these summary tips, which leads into the final product CTA.
It fulfills the hook’s main promise by showing the complete set of old-versus-new strategy replacements, including the 40/30/20 framework.
A summary chart lists all old and new Instagram rules side by side. A bright button at the bottom asks viewers to share the post.
Slide 11 · Final Lead-Generation CTA
It converts interest in the updated strategy into a lead by offering the complete growth guide in exchange for a comment keyword.
Want more than just tips? COMMENT “BOOK” & GET MY NO-BS GROWTH GUIDE
COMMENT “BOOK” & GET MY NO-BS GROWTH GUIDE
It promises deeper, actionable growth guidance beyond the tips shown in the carousel.
It fulfills the earlier product promise by repeating the guide offer after the carousel has demonstrated why updated advice is needed.
A creator stands in front of printed growth-guide pages and book covers. Bold gradient typography presents a final keyword CTA for the guide.